Home Appliance Product Manager

Job Overview: The Home Appliances Product Manager will be responsible for managing the full product lifecycle of white goods such as refrigerators, washing machines, including market research, product definition, development, promotion, P&L Managing. This position requires strong market insight, product planning abilities, and collaboration skills with R&D, sales, marketing, and other departments to ensure HA product maintain a competitive edge in a highly competitive market.

Main Responsibilities:

1.Market Research and Demand Analysis:

• Conduct in-depth research on market trends, competitor products, and consumer needs to develop product strategies and directions.
• Collect customer feedback and conduct data analysis to continuously improve existing products.

2.Product Definition and Development:

• Define product functions, specifications, and target markets based on market research findings.
• Work closely with the R&D team to drive the development of new products and ensure timely and quality product launches.
• Manage the entire product development process, including writing requirement documents, creating roadmaps, and managing iterations.

3.Product Launch and Promotion:

• Develop and execute product launch plans, coordinating with marketing, sales, and channel departments to ensure successful market entry.
• Collaborate with the marketing team to develop promotional and marketing strategies to boost brand and product visibility.

4.Product Lifecycle Management:

• Monitor product performance in the market, regularly analyze data, and optimize product strategies based on results.
• Be responsible for product pricing, channel management, and promotion planning.
• Coordinate with after-sales service and technical support teams to resolve product issues and improve user satisfaction.

5.Cross-Department Collaboration:

• Act as a project leader, coordinating with R&D, sales, supply chain, and manufacturing departments to ensure product projects run according to plan.
• Facilitate communication and collaboration with both internal and external partners to ensure smooth transitions from development to market launch.

Qualifications:

• Bachelor’s degree or higher in Electronic Engineering, Marketing, Business Administration, or related fields, with preference for candidates with international product management experience.
• Over 3 years of experience in Home Appliance product management within the industry, with experience in refrigerators, washing machines preferred.
• Fluency in English, with the ability to work in an English-speaking environment.
• Familiarity with product development processes, project management, and cross-department collaboration.
• Strong market insight and data analysis skills, with the ability to write product requirement documents and market analysis reports.
• Excellent communication and coordination skills, with a team-oriented mindset and the ability to mobilize resources to ensure project success.
• Innovative thinking and strategic vision, with the ability to quickly capture market changes and adjust product strategies.
• Ability to handle work pressure and strong time management skills.

Additional Information:

• Salary: $55,000 to $70,000 MXN gross monthly (before taxes), plus bonuses, legal and superior benefits.
• Work Schedule: Monday to Friday, with 1 day of home office per week.
• Work Location: Insurgentes Sur, Benito Juárez, Mexico City.